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[heading double=false] Passionate about digital marketing and web strategy.
Dedicated to helping others accomplish their goals.[/heading]

I am committed to helping individuals and organizations develop and implement a robust web presence and digital marketing strategy. I believe an effective action plan will influence visitors to take specific actions, and in turn increase traffic, maximize conversions, boost engagement, and turn prospects into buyers and buyers into loyalists.

My current profession is Director of Digital Marketing at a top financial services company where I provide leadership oversight over the development and execution of all web, social, mobile, and digital initiatives. Some of my responsibilities include:

• Partner with IT as the business owner for all key marketing projects that use AGILE methodology.
• Collaborate with legal and compliance teams to ensure all regulatory rules are accounted for in production releases.
• Optimize conversions through traffic-driving strategies like SEO, paid search, content personalization, and A/B testing.
• Develop actionable plans based on analytic reports to increase traffic, conversions, ROI, and brand awareness.

I also work as a freelance digital strategy consultant and web designer for small businesses, aspiring musicians and entertainers, and non-profit organizations. Some of the services I offer include:

• Designed and developed HTML and WordPress websites.
• Optimize websites to ensure responsiveness with mobile devices.
• Implement new SEO strategies like structured data schemas and Google+ integration for earning Knowledge Graphs.
• Plan and execute social media marketing strategies to increase Facebook engagement and Twitter following.
• Provide best practices for creating engaging and shareable content useful to a person’s life.

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View My Resume See My Portfolio

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